2.1 Processing of your data when you visit our websites

If you visit our websites to find out about our brand without actively transfering information to us (purely for information purposes), we process your personal data for the following purposes and by virtue of the following legal bases:

2.2 Provision of websites and IT security

When you visit our websites, we process your personal data that is technically necessary for us to be able to display our websites to you and to ensure stability and security when you visit our websites. This includes the following personal data:

IP address
Browser type and version
Operating system and platform
The complete Uniform Resource Locator (URL)

These personal data will be stored in server log files for security purposes, which will be automatically deleted after 1 month.

This data processing is necessary to safeguard our legitimate interest in ensuring IT security (legal basis Art. 6 para. 1 sentence 1 lit. f GDPR).

2.3 Provision of localized websites

When you visit our websites, we also process personal data such as your language setting in the browser in order to automatically display a localized version of our websites, i.e. in particular a version adapted to your language.

This data processing is necessary to safeguard our legitimate interest in the automated, needs-based provision of our websites (legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR).

2.4. Analytics and marketing tracking

Use of cookies

We use cookies on our websites. Cookies are small text files that are stored in the browsers of your end devices when you visit our websites. With the help of cookies, your usage behavior and your settings on our websites can be stored and recognized for the duration of a browser session or even beyond.

You can find more information about the cookies used on our websites, different cookie categories and individual settings in our Cookie settings.

If your personal data is processed by cookies or other technical measures (which store data on your end device or retrieve data from your end device), the legal basis for which in the following passages is consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you give your consent in accordance with Section 25 para. 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services) by activating the services in the cookie banner. You can also withdraw your consent in accordance with Section 25 (1) TDDDG by deactivating the corresponding services in the cookie banner.

In your browser settings, you can restrict or completely prevent the storage of (certain types of) cookies and delete cookies that have already been stored. You can find more information on this in the instructions or help function of your browser.

In principle, our websites can still be visited and used even if cookies have been restricted in the browser settings. Please note, however, that such restrictions may lead to limited functionality of our website.

Google Analytics

We use Google Analytics on our websites, a web analytics service provided by Google Inc ("Google"). Google Analytics uses cookies (further information on cookies can be found in the previous section and in our cookie information), which enables us to analyze the use of our websites. The information generated by the cookie about the use of our websites is usually transmitted to a Google server in the USA and stored there. However, since we use Google Analytics with the extension "anonymizeIP()" for IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of PUMA, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, analyzing the effectiveness of our digital advertising and improving its customization, and providing other services relating to website activity and internet usage to PUMA. The IP address transmitted by Google Analytics will not be merged with other Google data. You can find more information on terms of use and data protection under:

https://policies.google.com/terms

https://policies.google.com/privacy

This data processing is necessary to safeguard our legitimate interest in carrying out analyses to improve our website and our products (legal basis: Art. 6 (1) sentence 1, lit. f GDPR).

Google Analytics Opt-out:

You can generally prevent Google from processing your usage data (including your IP address) on websites by downloading and installing the browser plug-in available at the following link:

https://tools.google.com/dlpage/gaoptout

In addition, you can also prevent Google Analytics from collecting your usage data (only) on our websites by clicking on the following link:

Click here to opt-out of Google Analytics

In this case, a permanent opt-out cookie is set in your browser, which prevents your data from being stored in the future when you visit our websites with this browser. Please note that Google Analytics will be reactivated if you delete the above opt-out cookie in your browser.

2.5 Media Alerts

We use Brevo for personalization, analytics, automation, and email campaigns (such as sending news alerts). Brevo uses cookies and tracking pixels to help us create and optimize our newsletters. If you consent to receiving our news alerts and complete the double opt-in procedure to verify your email address, your personal data will be collected by Brevo and used to create a [pseudonymized] user profile linked to your email address. Your email address will be pseudonymized by us. With your consent, we may also track how you interact with our emails and website — including whether you opened our newsletter, which links you clicked and how long you stayed on our website.

You can find Brevo's privacy policy here:

-Privacy Policy

This data processing (evaluation of the newsletter and performance measurement) is carried out on the basis of our legitimate interest - subject to your consent - via a secure and user-friendly procedure of our newsletter system and thus serves both our business interests and your expectations for the improvement of our website (legal basis: Art. 6 para. 1. p. 1 lit. f) GDPR)).

2.6 Use of Friendly Captcha

To protect our online forms from abuse and automated submissions, we use the service Friendly Captcha, provided by Friendly Captcha GmbH, Am Anger 3–5, 82237 Wörthsee, Germany. Friendly Captcha helps ensure that form entries are made by human users and not by automated programs (bots). To do this, your IP address is anonymized and your device is asked to solve a small cryptographic puzzle (proof-of-work). No cookies are stored, and no personally identifiable data is shared with Friendly Captcha that could be used to identify you.

This processing is based on our legitimate interest in protecting our website from spam and misuse in accordance with Art. 6 (1) lit. f GDPR.

For more information, please refer to Friendly Captcha’s privacy policy: https://friendlycaptcha.com/legal/privacy-end-users/

PUMA opens new creative hub Studio48 to foster excellence in design and elevate the brand