Use of cookies

On our website we use cookies. Cookies are small text files that are stored in the browsers of your end devices whenever you visit our websites. Through cookies, your actions and settings on our websites can be tracked, stored and recognized for the duration of the browser session or even after this. In addition to this, cookies and their respective cookie IDs allow your browser to be recognized. For example, after leaving the website, you can reconstruct the content of your shopping cart or be shown the last seen products.

For more information about the use of cookies on our websites, the cookie categories and for individual settings please refer to our Cookies Settings.

If your personal data is processed by cookies or other technical measures that store data on your end device or retrieve data from your end device, the legal basis for which in the following passages is consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you give your consent in accordance with § 25 para. 1 TDDDG (Gesetz über den Datenschutz und den Schutz der Privatsphäre in der Telekommunikation und bei digitalen Diensten) [German Act on Data Protection and the Protection of Privacy in Telecommunications and Digital Services] by activating the services in the cookie banner. The revocation of consent in accordance with § 25 para. 1 TDDDG is also carried out by deactivating the corresponding services in the cookie banner.

Google Tag Manager

On our websites, we use the Google Tag Manager, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

The Google Tag Manager enables PUMA to use so-called website tags via a web-based user interface provided to us by Google.

Website tags are "measurement codes and associated code fragments" that can communicate with Tag Manager servers and be configured through a web-based user interface, Google Tag Manager.

Google Tag Manager also allows us to resolve other website tags that may also collect data.

In order to provide the service, we set a cookie if you have given consent to the activation of the cookie (Art. 6 para. 1, lit. a GDPR).

When using the Google Tag Manager, we use the so called "server-side tagging" variant by Google. Further information can be found in the section on server-side tagging in our Privacy Policy. Your IP address is not transmitted to Google LLC, which is based in the USA.

In the event that your personal data is transferred to Google LLC in the U.S., Google LLC has taken appropriate measures to ensure compliance with the level of data protection requirements applicable in the European Union or the European Economic Area (e.g. certification in the EU-U.S. Data Privacy Framework adopted by the EU Commission; conclusion of standard data protection clauses).

You can find more information about Google Tag Manager on the following Google web pages:

Google Privacy & Terms: https://business.safety.google/privacy/
Privacy Policy: https://policies.google.com/privacy
Google Tag Manager FAQ: https://support.google.com/tagmanager/
Terms of Use Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

Google Analytics

We use Google Analytics on our websites, a web analysis service der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („Google“).

Google Analytics uses cookies that allow an analysis to be made on the usage of our websites.

When using the Google Analytics, we use the so called "server-side tagging" variant by Google. Further information can be found in the section on server-side tagging in our Privacy Policy. Your IP address is not transmitted to Google LLC, based in the USA.

When using Google Analytics, we may also use so-called UTM tags. UTM tags are specially created links that we include, for example in email newsletters, for example, which send us information about the call with an activated Google Analytics cookie. This allows us to collect information about our advertising campaigns.

On behalf of PUMA, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, analyzing the effectiveness of our digital advertising and improving its customization, and providing other services relating to website activity and internet usage to PUMA. You can find more information on terms of use and data protection at

https://business.safety.google/privacy/

https://policies.google.com/terms

https://policies.google.com/privacy

The processing of your personal data is based on consent pursuant Art. 6 para. 1 s. 1, lit. a GDPR.

You can give your consent to Google Analytics in our cookie banner. You can revoke this consent at any time with effect for the future by deactivating Google Analytics in our Cookies Settings .

If you do not give us your consent to analyze your data using Google Analytics, we will analyze the usage of our website without tracking your personal data with Google Consent Mode. You can find more information about Google Consent Mode in the corresponding passage of this Privacy Policy.

The analysis of the UTM tags described above is also prevented by deactivating the Google Analytics cookie.

If you consent to the processing of your personal data for analysis purposes by Google Analytics and if you have consented to the use of Google Ads, it is possible that we may also use the data generated by Google Analytics in connection with Google Ads. Further information and the purposes of data processing by Google Ads can be found in the corresponding section on Google Ads.

Google Consent Mode

If you do not give us your consent to analyze your data using Google Analytics, we will not track your personal data.

In these cases, we use the Google Consent Mode of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Consent Mode allows us to carry out an analysis using so-called modeling, which takes place without the use of cookies and without processing your personal data.

To carry out the so-called modeling, we process the following data without personal reference to your visit to our website: Function-related data (timestamp, user agent, referrer URL), aggregated data (Boolean information on the status of consent, random number when building each separate page, references to information on the ad click in the URL in the user's navigation history of the previous or current page and information on the consent platform used).

Further information on Google Consent Mode can be found at:

https://support.google.com/google-ads/answer/10000067?hl=en

General information on data protection at Google can be found at the following links:

https://business.safety.google/privacy/
https://policies.google.com/privacy

Adobe Analytics

We also use Adobe Analytics to collect statistical data on the use of our websites. We use this data in order to constantly improve and optimize the PUMA online shop and the products and services we offer, and thus make it more interesting for you to visit our websites.
When you use our websites, information that is transferred by your browser is collected and evaluated. This is achieved by using cookies and similar tracking technologies (e.g. “pixels”), that are embedded on each website. The following data may be collected: Request (name of the requested file), browser type/version, browser language, operating system, internal resolution of the browser window, screen resolution, java script enabling, Java on/off, cookies on/off, colour depth, referrer URL, IP address (is collected exclusively in an anonymized form and deleted again immediately after use), time of access, clicks, order values, shopping carts and anonymized form contents (for example, whether or not a phone number has been provided).
None of this data may be directly allocated to you. The thus collected data serves to create anonymous or pseudonymized usage profiles that form the basis for web statistics. The data collected by means of cookies from Adobe Analytics are never used to personally identify the visitors to our websites, nor are they merged with personal data of the profile owner, unless the user has given his/her express consent thereto in advance.

The data protection guidelines of Adobe Analytics can be found here:

• Adobe Analytics: http://www.adobe.com/privacy/analytics.html

This data processing is necessary for the purpose of our legitimate interest to carry out analyses and, based on these analyses, to improve our website, products and services (Legal basis: Art. 6 para. 1 s. 1, lit. f GDPR).

Adobe Analytics Opt-Out:

The collection and storage of data by Adobe Analytics can be objected to at any time with future effect. For this purpose, please use the following links:

• Adobe Analytics: https://www.adobe.com/privacy/opt-out.html

In this case a persistent opt-out cookie for Adobe Analytics (name: “omniture_optout”) is set in your current used browser, that prevents your data from being recorded by this/these service(s) in the future when you visit our websites with this specific browser. If you use another browser, these services will be in principle enabled, unless the opt-out cookie(s) is/are also set in this browser. Please note, that these services will be enabled again, if you delete the respective opt-out cookie in your browser.

Clicktale Analytics

We also use Clicktale Analytics to process data on your interactions with our websites during the course of your visit (e.g. site visits, clicks, time spent on websites etc.) so that we can create anonymous heat maps and statistics of the usage of our websites.

This data processing is necessary for the purpose of our legitimate interest to carry out analyses to improve our website, products and services (Legal basis: Art. 6 para. 1 s. 1, lit. f GDPR).

Clicktale Analytics Opt-Out:

You can prevent the abovementioned data processing by Clicktale by clicking on the “Disable Clicktale”-Button under the following link:

http://www.clicktale.net/disable.html

In this case a persistent opt-out cookie (name: “WRBlock”) is set in your currently used browser, that prevents your data from being recorded in the future when you visit our websites with this specific browser. If you use another browser, Clicktale Analytics will be in principle enabled, unless the opt-out cookie is also set in this browser. Please note, that Clicktale Analytics will be enabled again, if you delete the abovementioned opt-out cookie in your browser.

Recommendation of the most suitable product size

In order to be able to recommend the ideal product size according to your individual preferences, we offer the opportunity to use the optional service of FitAnalytics GmbH. For this service, FitAnalytics GmbH collects data which you voluntarily provide, such as height, weight, body shape, age and your personal wearing comfort. On this basis, FitAnalytics GmbH will provide you with a size recommendation. The data you provide is stored in a cookie of FitAnalytics GmbH, which is automatically deleted after 90 days. Further details on data processing by FitAnalytics GmbH are stated in the data protection information provided by FitAnalytics GmbH:

https://widget.fitanalytics.com/documents/privacy_en.html

During the purchasing process we receive information from FitAnalytics GmbH as to whether you have added a product to your shopping cart on the basis of a recommendation. However, FitAnalytics GmbH does not provide us with any personal data that you have provided to FitAnalytics GmbH. This data processing is necessary in order to provide you the service of FitAnalytics GmbH (Legal basis: Art. 6 para. 1 s. 1, lit. b GDPR).

After the purchase has been completed, we provide anonymized data to FitAnalytics GmbH. This data contains information on whether you have actually purchased a product on the basis of a size recommendation and, if applicable, whether the sales contract was reversed due to an improper fitting.

Display advertising/retargeting on third-party websites

When you visit our websites, tags and cookies are set by our retargeting providers to track which products you have viewed or purchased through our websites.

With the help of this information, we can then show you individual offers of PUMA products on third-party websites via our retargeting providers and analyze the results to further improve our advertising.

Google Ads

To make you aware of our attractive offers by advertisements through our retargeting providers, we use the "Google Ads" service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

These advertisements are published by so-called "AdServers". For this purpose, we use "AdServer cookies", which help us to measure certain parameters for success, such as the display of ads or actuation of the links. Furthermore, this helps us to show you individual recommendations on our website by analyzing your behavior on our website, like viewed products and the content of your shopping cart. PUMA is a "Google Ads customer" in this respect.

When you access our websites via an advertisement distributed by Google, Google Ads stores a cookie in your browser and on your end device, if you have activated the cookie. These cookies enable the recognition of your web browser. Google Ads cookies do not serve the purpose of identifying you personally and usually lose their validity after 30 days.

Usually, the Google Ads cookie stores the following information on your end device and transfers it to Google: Unique cookie ID, number of ad impressions per placement (frequency analysis), opt-out information (if the user has chosen the opt-out option), and last impression for post-view conversions. Each Google Ads customer is assigned an individual cookie based on the information already contained in the cookie. Cookies are not tracked via our websites.

When using the Google Ads, we use the so called "server-side tagging" variant by Google. Further information can be found in the section on server-side tagging in our Privacy Policy. Your IP address is not transmitted to Google LLC, which is based in the USA.

In the event that your personal data is transferred to Google LLC in the U.S., Google LLC has taken appropriate measures to ensure compliance with the level of data protection requirements applicable in the European Union or the European Economic Area (e.g. certification in the EU-U.S. Data Privacy Framework adopted by the EU Commission; conclusion of standard data protection clauses).

If the Google Ads cookie is activated and you visit our website by clicking on an advertisement, Google and PUMA can determine that you have reached our website via the advertisement.

After transferring the data stored in the cookie through Google Server-Side-Tagging we only receive statistically processed evaluations of the respective advertising measures from Google. We do not receive detailed information about the user through this data. We cannot identify you as a user through this data. This data allows us to determine whether and which of our advertising measures are effective. We have no influence on the further use of the data and the scope of the data that Google collects through Google Ads.

According to our knowledge, Google can assign the visit to our websites by clicking on a corresponding advertising measure to your user account with Google, provided that you have such a user account.

The processing of your personal data is based on your consent pursuant to Art. 6 para. 1 s. 1, lit. a GDPR, which you grant by setting or saving the cookies. You can revoke this consent at any time with effect for the future by deactivating the corresponding cookie in our Cookies Settings. This activates a so-called opt-out cookie, which prevents the processing of your personal data during future visits to our websites. If you deactivate the cookie, it is possible that you will only be able to use the functions of our website to a limited extent.

For more information on the processing of your personal data, please refer to the following link:

https://business.safety.google/privacy/

https://policies.google.com/privacy

Information on Google's use of data can be found at the following link: https://services.google.com/sitestats/en .html

You can object to this data processing for individual recommendations by clicking on the following opt-out link: https://adssettings.google.com

If you consent to the processing of your personal data for the purpose of evaluating certain parameters to measure the success of our advertising measures through Google Ads and if you have consented to the use of Google Analytics, it is possible that we may also use the data generated by Google Analytics in connection with Google Ads. Further information and the purposes of data processing by Google Analytics can be found in the corresponding section on Google Analytics.

Other retargeting providers

For details on data processing by our other retargeting providers, please refer to the corresponding privacy policies:

Meta Ads: https://www.facebook.com/about/privacy

Data processing is partly based on consent in accordance with Art. 6 para. 1 s. 1, lit. a GDPR by activating a cookie. You can revoke this consent at any time for the future by deactivating the corresponding cookie in our Cookies Settings. If you deactivate the cookie, you may only be able to use the functions of our website to a limited extent.

Furthermore, we may have a legitimate interest in advertising our products individually and efficiently on the Internet (Legal basis: Art. 6 para. 1 s. 1, lit. f GDPR).

Objection to retargeting/display advertising

You can object to data processing on our websites for the purpose of display advertising/retargeting on third-party websites at any time by clicking on the link(s) of our provider(s) listed below:

Meta Ads: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

Google Enhanced Conversions for the Web

In order to better align our Google Ads ad impressions of potential customers and actual conversions of prospects to customers on our websites, we use Google Enhanced Conversions for the Web from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

This is done with the help of so-called conversion tracking tags via Google Tag Manager. Tags are "measurement codes and associated code fragments" that can communicate with the Tag Manager servers and can be configured via a web-based user interface, the Google Tag Manager. A cookie is not set for this purpose.

If you, as a customer, go from one of our advertisements to our websites and order a product there, we receive your data directly, including your email address.

Your email address is used by us as a so-called identifier and is recorded in the conversion tracking tags, hashed and transmitted to Google in this hashed form. Google uses this data to associate your actions and purchases on our website with your Google account, provided that you have registered an account with Google and logged into it when you clicked on an ad. We have no influence on the further use of the data and the scope of the data that Google collects.

We use this information to improve our measurement of the conversion of prospects to customers on our websites. This is done by tracking sales and actions that take place on our websites, as well as Google's attribution of the submitted data.

The processing of your personal data is based on consent pursuant Art. 6 para. 1 s. 1, lit. a GDPR.

You can give your consent to Google Enhanced Conversions in our Cookies Settings. You can revoke this consent at any time with effect for the future by deactivating Google Enhanced Conversions in our cookie banner.

More information about Google Enhanced Conversions for the Web can be found at the following link : https://support.google.com/google-ads/answer/9888656?hl=en

General information on data protection at Google can be found at the following link:

https://business.safety.google/privacy/

https://policies.google.com/privacy

Affiliate Marketing/Conversion Tracking

We have also embedded cookies and similar tracking technologies from our affiliate (network) partners into our websites. With these tools our affiliate (network) partners can recognize whether you came from one of our affiliate publishers (i.e. third party websites that advertise PUMA products) and then track if you perform a certain predefined “conversion” action (e.g. newsletter subscription or purchase of a product) on our websites in consequence.

This data processing is necessary for the purpose of our legitimate interest in analyzing reach and success of our advertising campaigns on third party website (Legal basis: Art. 6 para. 1 s. 1, lit. f GDPR) as well as for the legitimate interests pursued by us (as an advertiser), the affiliate (network) partners and the affiliated third party website operators (publisher) in success-based billing of PUMA advertising measures published on third party websites (Legal basis: Art. 6 para. 1 s. 1, lit. f GDPR).

Affiliate Marketing/Conversion Tracking Opt-out:

https://publisher.tradedoubler.com/include/functions/optout.html

Google server-side tagging

In order to better protect your personal data when using Google products, we use Google's so-called server-side tagging. This means that PUMA interposes its own server between the collection of your personal data and the transmission to Google's servers. This intermediate step ensures that Google only receives the personal data that is actually absolutely necessary for the proper execution of the specific purpose of the corresponding Google products. Your personal data will only be transmitted to Google in at least a pseudonymized, if possible in an anonymized state, e.g. in hashed form.

We use Google server-side tagging as part of the use of the following Google services: Google Analytics, Google Ads, Google Tag Manager.

Microsoft Clarity

We use the “Clarity” service of Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, on our website to analyze the use of our website.

Clarity documents user behavior, in particular the course of mouse movements and clicks on the website. This documentation can be used to create a graphical representation of the frequency of use of certain parts of the website and interactions on the website, so-called “heat maps”, as well as associated “session recordings”. The display is based on the above-mentioned input data when the website is used, without any screen recording taking place. In addition, Clarity processes information about your device (e.g. IP address, time zone of the device) and, if applicable, location data as part of the analysis.

You can find more information about Microsoft Clarity at

https://clarity.microsoft.com/terms
https://docs.microsoft.com/en-us/clarity/faq
https://privacy.microsoft.com/en-us/privacystatement

The processing of your personal data is based on consent in accordance with Art. 6 para. 1 lit. a GDPR.

You can give your consent to Microsoft Clarity in our cookie banner. You can revoke this consent at any time with effect for the future by deactivating Microsoft Clarity in our cookie settings.

Fredhopper AI Scores

In order to provide you with a personalized view of our website and product suggestions tailored to your interests, we use the Fredhopper AI Scores service from Fredhopper GmbH, Neuer Wall 50, 20354 Hamburg.

This service uses a “sessionID” (or a “loginID” if customers are logged into their customer account on our website) to individually divide our website visitors into different predefined segments, depending on previously viewed products, categories and, if applicable, product purchases, in order to display product suggestions that match our customers' interests.

To make this possible, the Fredhopper AI Scores service uses artificial intelligence (AI) algorithms that match the specifications from the predefined segments based on the above information and assign website visitors to the predefined segments.

By individually evaluating the above described actions of all of our website visitors during each website visit and adding to the information about the interests of customers, Fredhopper AI Scores can further develop the assessment with regard to the classification of a segment and thereby adapt an assignment to a segment to the respective next website visit if necessary.

The representations of the websites transmitted to you by these services may constitute automated individual decision-making within the meaning of Art. 22 para 1 GDPR, without this decision having any legal effect on you and our customers or significantly affecting you in a similar manner.When using Fredhopper AI Scores, no cookie is set and no other form of information storage pursuant to § 25 para. 1 TDDDG takes place on your end device.

Further information can be found at:
• https://www.crownpeak.com/de/policies/privacy-policy/
• https://www.crownpeak.com/products/content-management/ai-personalization-and-testing/

Your personal data is processed on the basis of consent in accordance with Art. 6 para. 1 s. 1, lit. a GDPR. You can give your consent to Fredhopper AI Scores in our cookie banner by activating the category “Functional cookies”.

You can revoke this consent at any time with effect for the future by deactivating the category “Functional cookies” in our Cookie Settings

Fredhopper AI Scores In order to provide you with a personalized view of our website and product suggestions tailored to your interests, we use the Fredhopper AI Scores service from Fredhopper GmbH, Neuer Wall 50, 20354 Hamburg.This service uses a “sessionID” (or a “loginID” if customers are logged into their customer account on our website) to individually divide our website visitors into different predefined segments, depending on previously viewed products, categories and, if applicable, product purchases, in order to display product suggestions that match our customers' interests.To make this possible, the Fredhopper AI Scores service uses artificial intelligence (AI) algorithms that match the specifications from the predefined segments based on the above information and assign website visitors to the predefined segments.By individually evaluating the above described actions of all of our website visitors during each website visit and adding to the information about the interests of customers, Fredhopper AI Scores can further develop the assessment with regard to the classification of a segment and thereby adapt an assignment to a segment to the respective next website visit if necessary.The representations of the websites transmitted to you by these services may constitute automated individual decision-making within the meaning of Art. 22 para 1 GDPR, without this decision having any legal effect on you and our customers or significantly affecting you in a similar manner.When using Fredhopper AI Scores, no cookie is set and no other form of information storage pursuant to § 25 para. 1 TDDDG takes place on your end device.Further information can be found at:
• https://www.crownpeak.com/de/policies/privacy-policy/
• https://www.crownpeak.com/products/content-management/ai-personalization-and-testing/ Your personal data is processed on the basis of consent in accordance with Art. 6 para. 1 s. 1, lit. a GDPR. You can give your consent to Fredhopper AI Scores in our cookie banner by activating the category “Functional cookies”. You can revoke this consent at any time with effect for the future by deactivating the category “Functional cookies” in our Cookie Settings.

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