The PUMA Suede continues to evolve, bringing a familiar silhouette into new expressions through color and material. For the latest chapter of the Never Not Suede campaign, the iconic sneaker returns in three new colorways designed to feel as relevant today as ever.
The Suede Forever introduces “Midnight Petrol,” “Kona Brown,” and “Silver Fog,” each offering a distinct take on the classic silhouette. Crafted from rich, brushed suede, every pair is designed to feel lived-in from the first wear. Authentic details, including PUMA’s iconic Formstrip debossed on the upper and gold branding, remain untouched, while a warm gum sole anchors the aesthetic in everyday utility.
The accompanying campaign captures the Suede in the spaces where culture takes shape. From late-night DJ sets and backstage moments to city streets and the in- between, the imagery follows different personalities making the silhouette their own.
Worn differently and interpreted freely, the Suede continues to find its place in whatever comes next.
The latest PUMA Suede is available starting October 1, 2026, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
