The PUMA Suede has always thrived through reinvention. Across decades and subcultures, the iconic silhouette has continuously adapted to new scenes and styles while always remaining unmistakably itself.
Now, PUMA introduces the “Versatility” pack, a three-part exploration of the Suede’s enduring ability to evolve. Each pair offers a distinct interpretation, ranging from heritage-driven refinement to progressive, contemporary reworks.
Leading the pack is a bold reinterpretation fitted with a Vibram outsole. Elevated with a chunky treaded sole and dressed fully in black from toe to heel, the rugged, statement execution transforms the Suede while preserving its unique DNA.
The release also includes a premium edition crafted using suede from renowned English tannery Charles F. Stead. Materials take center stage, as the Suede is saddled with elevated textures and a matching suede hangtag. The classic black-and-cream palette further emphasizes the timeless appeal of the icon.
Rounding out the pack is a modernized interpretation that streamlines the Suede’s familiar design language. Traditional eyelets are eschewed in favor of semi-concealed lace stays, while a single symbolic grommet subtly references the original model. The Formstrip is rendered in a raised 3D execution, creating a sleek and minimal visualization of the classic.
The PUMA Suede “Versatility” Pack is available starting July 18, 2026, from PUMA.com. PUMA flagship stores, and selected PUMA stockists.
About the PUMA Suede
The Crack, the Clyde, the States, and then the Suede. One shoe, many names, one incredible legacy. The Suede is a design with unmatched history: lofted up on the Olympic podium, worn on the NBA court by Walt Frazier, and embraced by New York City B-boys and skateboarders.
PUMA's first-ever “lifestyle” shoe was the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised up in the hand of track and field athlete Tommie Smith. In 1973, Walt Frazier added his spin on the silhouette, creating the Clyde. Following Frazier’s era, the shoe became known as the Suede, named for its signature upper material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas. Thanks to this unique history, the Suede is considered an icon today.
