PUMA LAUNCHES THE HIGH POINT FUELED BY NITRO™: THE NEW COMMUNITY HUB FOR RUNNERS IN BARCELONA
PUMA launches The High Point Fueled by Nitro™ in Barcelona, a running-dedicated pop-up, as part of the brand’s global Go Wild campaign. This ephemeral experience – the biggest one PUMA has planned for Europe – is designed to connect technology, community, and emotion, and will be open from 8 to 22 May in the Barceloneta neighbourhood, one of the city's most iconic and active locations.
Conceived as a living and constantly moving space and embodying the philosophy to Go Wild, The High Point Fueled by Nitro™ puts the revolutionary NITRO™ technology at its centre. Developed by PUMA to maximise energy return with every stride and elevate the performance and experience of runners, this product innovation is presented in an unbeatable setting: the Mediterranean coast of Barcelona, the perfect backdrop to experience the Runner’s High, that sense of euphoria that runners feel and drives them to keep running every day.
The High Point Fueled by Nitro™ will host a series of exclusive events during the two weeks the pop-up is open. The agenda includes running sessions with PUMA athletes like Meritxell Soler and Jordan Diaz and local run clubs, after-run get-together parties, inspiring talks with experts and brand ambassadors, product trials, and even a live video podcast recorded from the space itself.
This initiative reinforces PUMA's commitment to the running community, offering an ecosystem of experiences that inspire, motivate, and strengthen the bond between the brand and runners. With The High Point by Nitro™, PUMA takes another step in its mission to redefine running through innovation, connection, and shared energy with a 100% experiential format.
PUMA launched this community Hub under the belief that sport is a platform for self-expression, enjoyment, and building identity, inviting everyone to Go Wild. For more information about PUMA and our new Go Wild Brand Campaign, visit puma.com or follow our journey on social media @PUMA @PUMASPAIN.
