Global sports brand PUMA has unveiled the Activate NITRO™ TR HYROX, a new training shoe specially engineered to support athletes preparing for HYROX competition.
The perfect training companion to PUMA's Deviate Elite HYROX raceday shoe, Activate TR HYROX is built to support the strength, conditioning and running work that forms the foundation of HYROX training.
Developed and tested in collaboration with PUMA’s elite HYROX athletes, the Activate TR HYROX has increased stability through a wider outsole, lower stack height, TPU heel counter and a slightly firmer NITROFOAM™ midsole. The wider forefoot allows the toes to splay naturally, helping athletes feel more stable during key HYROX movements such as wall balls, sandbag lunges and supporting training exercises.
Activate TR HYROX is designed to handle the demands of everyday training, with tech built to balance stability and versatility. The NITROFOAM™ midsole delivers responsiveness for running workouts, while a PUMAGRIP outsole provides traction during sled pushes and pulls.
PUMA hybrid athlete Lucy Davis said: “Most HYROX athletes spend months preparing for race day, so having footwear that's built specifically for training is a huge advantage. The Activate HYROX gives me the stability I need for strength work while still feeling comfortable and responsive on runs, making it a really versatile addition to my shoe rotation.”
Athletes attending the 2026 HYROX World Championships in Stockholm will be able to get early access to purchase the Activate TR HYROX, whilst the shoe goes on sale globally on PUMA.com, in PUMA flagship stores and in selected retailers from 1 July.
For more information visit puma.com and follow @PUMAtraining on Instagram.
