Global sports company PUMA, in partnership with Scuderia Ferrari HP, officially announces the launch of the 2026 PUMA Scuderia Ferrari HP CHN GP PACK. Rooted in the brand’s rich motorsport heritage, the collection draws inspiration from Scuderia Ferrari HP’s official teamwear, created especially for Chinese Tifosi and fashion enthusiasts seeking a collectible expression of authentic racing aesthetics. The full collection has launched during PUMA Super Brand Day on Tmall.
Since its inception, Scuderia Ferrari has stood as an enduring icon in motorsport history, defined by its fearless competitive spirit and the legendary Prancing Horse emblem. An unwavering dedication to the track, a relentless pursuit of performance, and the courage to challenge the unknown together form the core DNA of the team.
With the 2026 PUMA Scuderia Ferrari HP CHN GP PACK, PUMA faithfully channels Scuderia Ferrari HP’s pure racing pedigree through elevated replicas of official team apparel, allowing fans to experience the
professionalism and adrenaline of elite competition up close. More than a visual recreation, the collection serves as a localized tribute to Scuderia Ferrari’s racing legacy — empowering fans to carry the pulse of the racetrack into everyday streetwear while embodying a spirit that never compromises.
Designed to resonate deeply with Tifosi culture, the collection fuses motorsport energy with lifestyle expression through meticulously crafted exclusive details. Fluid gradient graphics run throughout the apparel, where deep blue intersects with the iconic Rosso corsa, merging high-octane passion with a refined Eastern aesthetic. The dynamic interplay of light and shadow captures the fleeting velocity of the racetrack while delivering a bold sense of movement.The replica caps pay homage to Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton, each featuring their respective personal insignia. The fusion of Ferrari’s racing red and vibrant yellow reinterprets each driver’s distinctive on-track identity, while the golden Prancing Horse shield on the brim continues the professional visual language of official team gear, elevating the racing statement.
For years, PUMA has remained deeply entrenched in motorsport, continuously expanding the boundaries of racing culture expression. The launch of the 2026 PUMA Scuderia Ferrari HP CHN GP PACK not only marks another milestone in the brand’s ongoing innovation within motorsports, but also reinforces its long-term commitment to the team’s racing heritage and fan culture. From the paddock to the streets, from timeless legacy to progressive evolution, PUMA continues to steer racing culture into a more inclusive and influential new era.
The 2026 PUMA Scuderia Ferrari HP CHN GP PACK has launched during PUMA Super Brand Day on Tmall. The products will also gradually be available in designated PUMA retail stores and on the PUMA WeChat mini-program. Search “PUMA” in WeChat to access the mini-program, where exclusive consultants will be available for product inquiries and membership unlocks multiple benefits!
