PUMA Hoops announces a new partnership with WNBA star Kelsey Mitchell, adding one of basketball’s most dynamic scorers and respected veterans to its growing roster of elite athletes. The PUMA partnership is built upon the vision and support of Tyrese Haliburton to add high caliber athletes to his signature Hali franchise that embodies style, confidence, and unstoppable performance.
“Kelsey represents everything we value at PUMA Hoops - confidence, competitiveness, individuality, and a genuine connection to the game,” said VP of PUMA Basketball, Archie McEachern. “Her impact on and off the court continues to grow, and we’re excited to welcome her to the family.”
Mitchell’s partnership with PUMA builds on her close relationship with NBA All- Star Tyrese Haliburton, who has become one of the faces of PUMA Basketball and the signature Hali franchise. As two standout Indiana basketball stars who both wear No. 0 as elite guards for their respective teams, Mitchell and Haliburton have built a strong connection rooted in shared competitiveness, leadership, and love for the game. Their longtime friendship and mutual respect created a natural connection to the brand and further strengthen PUMA’s growing presence in the basketball space.
“This partnership felt authentic from the start,” said Mitchell. “PUMA continues to push basketball culture forward in a creative and meaningful way. Being connected to a brand that values self-expression, performance, and community means a lot to me. Seeing the success Tyrese has had with the Hali shoe from day one I’m excited to team up with him and PUMA to trail blaze the Hali franchise into the women’s game.”
“Kelsey is one of the toughest competitors I know and somebody who has always stayed true to herself,” said Haliburton. “She’s earned everything through hard work and consistency, and I’m excited to see the contribution she will make to the Hali franchise as part of the PUMA family. The game continues to grow because of players like her.”
The announcement further highlights PUMA’s commitment to investing in women’s basketball and supporting athletes who are shaping the future of the sport both on and off the court.
