PUMA teams up with Transformers for a new kids' collection inspired by the iconic battle between the heroic Autobots and the treacherous Decepticons.
The collection fuses PUMA's sportswear DNA with the world of Transformers through metallic co-branded labels, character-driven graphics, and design details drawn from the franchise's most recognizable Autobots and Decepticons. Graphic t-shirts and hoodies feature sketched artwork depicting Autobots commander Optimus Prime and the courageous scout Bumblebee. Classic staples such as the cargo pants and graphic hoodie are elevated with metallic Transformers badges and custom trims evoking the robots' mechanical world.
At the center of the collection is a special-edition reversible vest embodying the Transformers spirit of "More Than Meets The Eye": one side features a clean design accented with subtle co- branded detailing, while the reverse reveals a bold neon graphic treatment inspired by Optimus Prime's iconic armor.
On the footwear side, the collection introduces special versions of the RS-Surge, CA Pro, and Palermo. Each silhouette draws from the iconic Autobots featuring character-specific color palettes. On the Palermo, interchangeable tongue elements and Formstrips encourage customization. Mechanical detailing, metallic accents, and hidden Transformers references transform each pair into a wearable tribute to the legendary robots.
PUMA x Transformers is available starting August 6, 2026, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
