PUMA x Aston Martin Aramco F1® Team
Global sports company PUMA and the Aston Martin Aramco Formula 1® Team return to the team’s home race at Silverstone with a drop that raises the stakes on what lifestyle fanwear can be. The PUMA x Aston Martin Aramco F1® Team Homecoming Collection makes its world debut at the British Grand Prix and it arrives in velvet.
For the first time, a lush velvet fabric enters both the Replica and Lifestyle lineups. Debuted at the race Aston Martin Aramco calls its own, this is a collection built for fans who refuse to blend into the grandstands. Or anywhere else. Team drivers Fernando Alonso and Lance Stroll front the campaign, wearing the collection at the race they call home.
Silverstone has always been more than a race. It’s a statement. And the Homecoming Collection is dressed accordingly. For the first time in the PUMA x Aston Martin Aramco F1® Team partnership, velvet enters the wardrobe bringing a richness and texture to the iconic racing green that feels at once unexpected and entirely right.
The collection spans both the Replica and Lifestyle lineups, giving fans the choice between trackside authenticity and all-day wearability. Both carry the same unmistakable attitude: bold, distinctive, and built for those who show up to be seen.
The range will show up across the race weekend across talent, on-the-ground activations and key brand moments, including Aston Martin Aramco‘s „House Party“ in Soho, a destination designed for fans to make themselves at home while celebrating a different side of fan culture.
The PUMA x Aston Martin Aramco F1® Team Silvertone limited edition is available now at PUMA.com, and selected retailers, as well as online at puma.com and shop.astonmartinf1.com.
