Global sports company PUMA has today unveiled the FUTURE 9 Creativity Pack, capturing the soul of futebol arte — bold, joyful, and full of flair. Inspired by the streets, cages, and beaches where football is played with instinct rather than instruction, the pack celebrates creativity as the game’s most powerful skill.
At the heart of the collection is the FUTURE 9, designed for players who move to their own rhythm, the FUTURE 9 is built for freedom of expression — for those who play with imagination, confidence, and zero hesitation. If football is an art form, this is your favorite artist’s favorite football gear.
Visually, the FUTURE Creativity Pack brings that energy to life. The boot features a fresh, high-impact color palette of soft mint, electric yellow, and deep teal, contrasted with sharp black accents. Dynamic, brushstroke-inspired graphics sweep across the upper, creating a sense of movement and spontaneity even at rest. Layered textures and expressive detailing reflect the fluidity, joy, and unpredictability of creative football, turning performance innovation into a wearable canvas.
The FUTURE 9 Ultimate Creativity combines this expressive design with elite-level technology. The FUZIONFIT upper delivers an adaptive, second-skin fit through a combination of soft inner lining, multi-textured engineered knit, Fuzionpods, and PWRTAPE, keeping players locked in while allowing complete freedom of movement. A reengineered mesh layer with 3D grip zones and GripControl Pro finish enhances touch and control, supporting dynamic dribbling, precise passing, and instinctive finishing.
Underfoot, the FLEXGILITY outsole features a circular stud layout and dual-density composition, engineered for agile 360-degree movement. Designed for explosive changes of direction and quick pivots, it enables players to stay unpredictable and keep defenders guessing, embodying the flow and rhythm that define creative play.
Everything else can be taught. Creativity? That’s all you.
The new FUTURE 9 Creativity football boot will be worn exclusively by Neymar Jr. and Xavi Simons.
The FUTURE Creativity Pack is available on pre-sale from the 26th January
in PUMA stores, PUMA.com, and at specialist retailers and will be released globally from the 5th February.
