Global sports brand PUMA has today unveiled the FUTURE 9 Unleashed edition, the latest evolution of the FUTURE silo. Developed for the ultimate fit, feel and agility, the next-gen boots are designed for playmakers who redefine the game and unleash creativity – because everything else can be taught, but creativity? That’s all you.
The colors? Loud. The tech? Lethal. Spotted on the feet of ballers like Neymar Jr., Sandy Baltimore, Morgan Rogers, Jack Grealish and Alex Greenwood the Unleashed pack is officially on the loose.
At the core of the FUTURE 9 is an upgraded FUZIONFIT upper, reengineered to adapt to the foot like an intuitive second skin. This new system integrates a soft internal lining, a multi-textured engineered knit, Fuzionpods and PWRTAPE reinforcement—delivering a locked-in fit while allowing total freedom to create.
To elevate touch and precision, PUMA has introduced targeted 3D grip zones enhanced with GripControl Pro, offering superior control in every attacking action—whether dribbling through tight spaces, threading line-breaking passes or striking with purpose.
Beneath the foot, the FLEXGILITY outsole brings elite agility to life. An innovative stud configuration and dual-density plate are engineered for 360-degree movement, helping creators stay one step ahead—and keeping defenders guessing.
The FUTURE 9 is also available in a dedicated women’s fit, featuring the full suite of FUTURE technologies in a shape engineered specifically for the anatomy of a woman’s foot. The result is enhanced comfort, lockdown and performance for the women who are redefining the game. Built different, for players who make a difference.
“With the FUTURE 9, we set out to engineer a boot that doesn’t just keep up with creative players— it unlocks them,” said Viktor Fitler – Teamhead Product Line Management Teamsport Footwear. “Creativity in football is instinctive, unpredictable and completely individual, so every element of this boot was designed to move with the player’s imagination.”
“The new FUZIONFIT upper adapts like a second skin, the 3D grip zones sharpen every touch, and
the FLEXGILITY outsole gives players total freedom to change direction without hesitation. We collaborated closely with the world’s most exciting playmakers to engineer a boot that moves with them. Every element—from the adaptive fit to the precision grip zones were designed to give
players the confidence to be bold, take risks and fully express their style.”
The campaign creative centers on the FUTURE ‘Flow House’ – a dedicated sanctuary for pure football creativity. Built around the idea that today’s game is increasingly dominated by algorithms, data and predictability, the Flow House challenges that shift by championing the return of the creative maverick. It exists to help players rediscover their flow: to take risks, be bold and unleash their instincts to bring joy and unpredictability back to the game.
The campaign film features Neymar Jr., Morgan Rogers, Sandy Baltimore and Kai Havertz as they guide players on a mission to find their flow. To mark the launch, PUMA will host a special FUTURE Flow House experience in Manchester on 27th November, celebrating the spirit of creativity that defines the FUTURE franchise.
The FUTURE 9 launches as part of the Unleashed pack, which also features the ULTRA 6 and the
KING 20, with all football boots available in both unisex and women’s fits.
The FUTURE 9 Unleashed edition and the Unleashed pack are available on pre-sale from 24TH November in PUMA stores, PUMA.com, and at specialist retailers with global release from 4th December.
