Seven rising stars headline the next generation of basketball talent as PUMA formally enters the NIL space through grassroots basketball.
Global sports brand PUMA unveils their first-ever basketball NIL class, introducing seven rising stars who represent the next generation of the game on the NXTPRO, PRO16 circuit, marking a major milestone in the brand’s continued investment in youth basketball.
The inaugural class includes standout athletes Sydney Douglas, De’Andra Minor, Kie'Aundria "KJ" Acree, Kamora “Momo” Moore, Zion Green, Evan Willis and Howard Williams – a group of nationally recognized prospects across the boys’ and girls’ game whose impact is already being felt both on and off the court. Spanning multiple classes, regions, and playing styles, this group reflects the future of basketball and the growing influence of young athletes shaping the sport’s next era.
“The NXTPRO circuit is all about providing opportunities for young athletes to test themselves, grow their game, and gain exposure on a national stage,” said Archie McEachern, VP, BU Basketball at PUMA. “The new NIL class represents the future of basketball, and we’re proud to support them as they take the next step in their journey.” This is a defining moment for these athletes as they continue building their personal brands, expanding their visibility, and positioning themselves among basketball’s next breakout stars. Through PUMA and PRO16, the athletes will have access to elevated storytelling opportunities, national exposure, and one of the sport’s fastestgrowing grassroots ecosystems.
“Growing up and being from Chicago, I watched the players I looked up to represent the biggest brands, so being part of this first PUMA NIL class with Team Hali is crazy to me,” said Howard Williams. “I’m thankful for the opportunity and ready for what’s next.This is just the start.”
“I’m incredibly grateful to join a global brand and represent something bigger than myself,” said Sydney Douglas. “Growing up with parents who competed at the highest level — including my mom in the WNBA — I had role models to look up to. Now, I hope to be that same source of inspiration for the next generation of girls.”
“My focus has always been on letting my game do the talking, and partnering with a brand like PUMA that believes in my vision makes this moment even more meaningful,” said Evan Willis. “I’m grateful for this opportunity and ready to show what we can build together.”
The announcement comes as momentum around the 2026 PRO16 season continues to build following opening weekend in Detroit, where top grassroots programs from across the country tipped off one of the most competitive seasons yet. The circuit now heads into the NCAA live evaluation period, with upcoming stops in Tulsa, Richmond, Bryan, and Orlando expected to feature many of the nation’s top prospects.
As grassroots basketball and athlete-driven storytelling continue to reshape the sports landscape, PUMA’s inaugural class of standout athletes signals a long-term commitment to empowering the next generation of talent – not only as athletes, but as creators, leaders, and cultural voices shaping the future of the game.
