PUMA AND 247 BY REPRESENT COLLABORATE ON A SPECIAL EDITION OF ULTRA NITRO™ 7, FEATURING CODY GAKPO
Global sports brand PUMA is bringing 247, the performance wear arm of Represent, one of the UK's fastest-growing fashion brands, into football for the first time. The partnership marks 247's debut on the pitch with the launch of the PUMA x 247 ULTRA NITRO™ 7 ULTIMATE FG, fronted by PUMA athlete and Liverpool and Netherlands star Cody Gakpo.
Cody Gakpo, PUMA athlete, said: "This boot is built for exactly how I want to play: quick, direct, no wasted movement. Wearing something that looks this different on the pitch, and still performs at the top level, is a rare combination."
Following two successful collaborations across performance running, PUMA continues its long- standing relationship with Represent, now bringing 247's performance-led design philosophy into football and reworking the new-generation ULTRA NITRO™ 7 through partner’s distinctive lens.
Built around speed, the boot combines PUMA's latest performance technology with 247's design language, featuring NITROFOAM™ ELITE for responsive energy return, an ultra-lightweight ULTRAWEAVE upper for a locked-in feel, and FastTrax 2.0 traction engineered for quick cuts and explosive acceleration.
Andrej Zwer, PUMA Director Product Line Management Teamsport, said: "The ULTRA NITRO™ 7 is already built for speed. Reworking it with 247 meant keeping that performance core intact while letting their design language take over the details you see and feel on pitch. The result is a boot that delivers everything a player needs for top performance on pitch, just through a different lens.”
George Heaton, co-founder and Creative Director of Represent, said: "We've worked closely with PUMA on the ULTRA and saw an opportunity to bring the distinctive DNA of 247 into an entirely new category. It's a serious performance boot at its core, but we've approached it through the Represent lens, giving it our own perspective, design language and attitude.”
The PUMA x 247 ULTRA NITRO™ 7 ULTIMATE FG combines:
NITROFOAM™ ELITE: Innovative nitrogen-infused foam technology delivers exceptional energy return when accelerating, adding spring underfoot to help players get to the ball first.
LOCKDOWN: A re-engineered, ultra-lightweight ULTRAWEAVE upper provides targeted lockdown and a closer feel on the ball at top speed.
TRACTION: Data-informed FastTrax 2.0 stud design enables quick cuts and explosive bursts of pace.
The PUMA x 247 ULTRA NITRO™ 7 ULTIMATE FG will be available from puma.com and representclo.com/247 on 9th September from 9AM CET.
