DON’T BE DUMB: A$AP ROCKY AND PUMA UNITE FOOTBALL, MUSIC AND STREET CULTURE FOR MAN CITY JERSEY LAUNCH WEEKEND
On September 4th and 5th, A$AP Rocky, global sports brand PUMA and Manchester City FC took over the city across 24 hours to launch the A$AP Rocky x PUMA x Manchester City jersey: from a one-night-only takeover of Black Milk in the Northern Quarter, to Manchester City players wearing the jersey on arrival for their home match, to A$AP Rocky's own appearance at the Etihad Stadium, before headlining his sold-out concert in the city that evening.
A$AP Rocky at the Etihad Stadium
A$AP Rocky attended Manchester City's home match on September 5th, marking the collaboration in person on matchday itself, hours ahead of his sold-out Manchester concert the same evening.
Manchester City Players Wearing the Collection
Manchester City players, including Erling Haaland, Enzo Ferná ndez, Iliman Ndiaye, Rayan Cherki and others wore the jersey on arrival for their home match on September 5th, bringing the collaboration to the club's own matchday build-up.
Don't Be Dumb Caff
The weekend built on Don't Be Dumb Caff, a one-night-only takeover that transformed Black Milk in Manchester's Northern Quarter on September 4th. The takeover gave the city's football and streetwear communities a first chance to discover the new jersey up close, ahead of general release. Visitors were able to purchase the "Don't Be Dumb Deal," a limited-edition bundle including the jersey, polaroids, a tote bag and bespoke food and drink, available exclusively on the night. Every purchase entered fans into a prize draw for two tickets to A$AP Rocky's concert, with hidden prizes across the venue unlocking further rewards, from Manchester City matchday tickets to exclusive access to the wider collection.
A$AP Rocky x PUMA x Manchester City Collection
Translating the visual world of his 2026 album Don't Be Dumb onto limited-edition shirts, Creative Director A$AP Rocky combined his own unique design language with PUMA and Manchester City. The A$AP Rocky x PUMA x Man City collection was available for sale only at the event on September 4th and at the official Man City stadium store on September 5th.
