A first for PUMA in basketball: Concept Store Opened in Partnership with the Turkish Basketball Federa@on

PUMA has expanded its 7-year partnership with the Turkish Basketball Federation with a new project. The basketball-focused concept store, opened at the Turkcell Basketball Development Center, marks the first basketball store PUMA has launched globally in partnership with a federation.

PUMA has opened its new concept store at the Turkcell Basketball Development Center, bringing basketball culture and the on-court experience together. Launched in partnership with the Turkish Basketball FederaEon, the concept store represents a new step in PUMA's basketball-focused investments. The store at the Turkcell Basketball Development Center stands out as the first basketball store PUMA has realized globally in collaboration with a federation.

The opening ceremony, attended by Turkish Basketball Federation President Hidayet Türkoğlu and PUMA Turkey and Middle East CEO Taner Seyis, also brought together figures from the sports world, including Şehmus Hazer and Elif İstanbulluoğlu, as well as various stakeholders from the basketball ecosystem. Following the ribbon-cutting ceremony in front of the store, the PUMA-designed basketball court was also introduced.

Speaking at the opening, Turkish Basketball Federation President Hidayet Türkoğlu said: “We are delighted to take our long-standing and strong partnership with PUMA to a new dimension with this store, which has come to life today at the Turkcell Basketball Development Center. We believe that basketball is not just a game played on the court; it is a powerful ecosystem that thrives on a culture of life, dynamism, and social interaction. We have positioned the Turkcell Basketball Development Center with exactly this vision – as the living center of sport, youth, and basketball culture. PUMA's participation in this structure will add significant value to our center's multifaceted nature while creating an inspiring atmosphere for our athletes, youth, and basketball fans. We thank PUMA Turkey and Middle East CEO Taner Seyis and the enEre PUMA family for their long-standing support of Turkish basketball and our national teams, and we believe this partnership will continue to grow stronger in the period ahead.”

PUMA Turkey and Middle East CEO Taner Seyis noted that the new concept store marks a step that strengthens PUMA’s basketball focus, and said:

“We are very pleased to take our strong partnership with the Turkish Basketball Federation – one that has always been of great value to us, shaped based on mutual trust and a shared vision built over many years – one step further with the same enthusiasm and determination. As PUMA, we care not only about products that support performance on the court, but also about the culture that forms around sport. We believe this store is a powerful reflection of that approach. We thank the Turkish Basketball Federation President, Mr. Hidayet Türkoğlu, and everyone who contributed to bringing this project to life. We will continue to support federations and clubs that have partnered with PUMA for many years across a wide range of areas in the long term.”

Turkish Basketball Federation President Hidayet Türkoğlu and PUMA Turkey and Middle East CEO Taner Seyis took the first free throws on the PUMA-designed court, specially prepared for the opening, officially inaugurating the court.

The concept store represents a new step in PUMA’s long-standing partnership with the Turkish Basketball Federation, which has now spanned seven years. Approaching basketball culture through lifestyle and community experience, the store is positioned as a new meeting point for athletes, young talent, and basketball enthusiasts. Located within the mulE-faceted structure of the Turkcell Basketball Development Center, the store also stands out for its curated experience zones. With a selection ranging from performance-focused products to everyday style, the store offers an experience that brings the energy of basketball from the court to daily life.